Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: Firms invest significant monies in juxtaposing brands and organisations with endorser qualities such as attractiveness, likeability, and trustworthiness.
Literature Review of Celebrity Endorsement - Words | Bartleby
Celebrities frequently endorse products, brands, political candidates, or health campaigns. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April involving 10, participants. Applying multilevel meta-analysis, we analyzed celebrity endorsements in the context of for-profit and non-profit marketing. Findings revealed strong positive and negative effects when theoretically relevant moderators were included in the analysis.
Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the literature review. Various Theories selected within this literature review are those which constitute a core. Various Theories selected within this literature review are those which constitute a core of. Introduction 3 1. Literature Review 7 2.
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All сomments (5)
Milton L. 30.03.2021
But in this course, the lectures dont do that.
Raul M. 03.04.2021
Plagiarized-free and no grammar mistakes
Mark B. 04.04.2021
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