A Unique Selling Proposition USP is a statement that describes how your product or company is different and hopefully better than the competition. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Many companies past and present use USPs as their slogans, so that they can put them in front of as many prospective customers as possible. In fact, some of the best slogans of the past have used unique product qualities that no one would think were good selling points — until they worked!
6 Steps to Creating a Unique Selling Proposition (USP)
Famous and Unique Selling Propositions – USP
So how about some USP examples to help you with your inspiration? It is actually a lot simpler than that like the USP examples below show! The steps to define your USP sound pretty simple: Have a close look at your competitors and compare them to your own small business. Or if there is, then it is, unfortunately, nothing that your potential customers care about.
A business plan is an important aspect of the startup process and should be crafted carefully before preparing your pitch deck and putting yourself in front of the investors. A business plan is a written document that outlines the goals of the business and roadmap of how to achieve them. It is a written document explaining what the business will be after a certain period of time. You need a business plan if you run a business. There are no exceptions to the type or an age of the business and unlike what many people say, business plans are not limited to startups.
When Apple Computer introduced the iPod, they were the only player on the market. Sure, there were other MP3 players, but not like the iPod. With memory that the others could only dream about and a user interface that was easy to use and install on your computer, the iPod became the product that others have to compare themselves to. It might be an increased level of service; Burger King used to advertise that you could have your hamburger any way you liked it, no pickle, no lettuce, its okay with us.
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