Chapter 2: LITERATURE REVIEW ON VISUAL MERCHANDISING – ROLE OF MERCHANDISER
Dissertation on visual merchandising of pantaloons
Problem statements:The purpose of this proposal is to demonstrate the University Bookstore's need for a more effective visual merchandising concept. Visual merchandising is developing the floor plans, lighting effects, display the products to attract the customers toward making the purchase. It includes showing and promoting the products, creating an connection between the display and the viewer, getting Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
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