In order to understand its rapid downfall from its position as a world-dominant and innovative technology organisation, Tim O. The study consisted of interviewing 76 Nokia top and middle managers, engineers and external experts and conducting in-depth investigations. In short, Nokia people weakened Nokia people and thus made the company increasingly vulnerable to competitive forces. When fear permeated all levels, the lower rungs of the organisation turned inward to protect resources, themselves and their units, giving little away, fearing harm to their personal careers. Top managers failed to motivate the middle managers with their heavy-handed approaches and they were in the dark with what was really going on. We asked Amalia Sterescu , Leadership Consultant what steps should leaders take to keep themselves connected to their employees and be aware of their emotions and state of mind.
Nokia's Case Study: Failure Of The Lumia Series - Words | Cram
For decades Nokia had led the telecommunications telecom industry in handsets and networking. By the late s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's release of its iPhone established an entire new category-the smartphone-immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?
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Everywhere you look whether in the blogs, or social networking groups or for that matter even the more traditional media streams, the term supply chain risk pops up with increasing frequency. Of course catastrophic events such as the recent earthquake in Japan have a way of igniting widespread interest if only for the time that the media keeps it in the forefront of our collective awareness or consciousness. Beyond these flashpoint events however, the subject of risk continues to be overlooked by most executives, the vast majority of whom have acknowledged some form of supply chain interruption in the previous 12 month period.
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