Qualitative data collection methods are exploratory in nature and are mainly concerned with gaining insights and understanding on underlying reasons and motivations. Qualitative data collection methods emerged after it has become known that traditional quantitative data collection methods were unable to express human feelings and emotions. Monette et al  credit qualitative methods with the acknowledgement of abstraction and generalisation. Polonsky and Waller  categorize vision, images, forms and structures in various media, as well as spoken and printed word and recorded sound into qualitative data collection methods. However, qualitative research is often criticised for lacking generalizability, being too reliant on the subjective interpretations of researchers and being incapable of replication by subsequent researchers.
Descriptive Research Designs: Types, Examples & Methods
A research proposal is an important part of the research process. A research proposal is presented to the committee who judges the topic of the research and the methodology. The committee suggests any suggestions, recommendations, improvements and amendments to improve the proposed research. Sometimes the committee rejects the research on some sound basis but that is very uncommon.
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. Associated with the natural , applied , formal , and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. This is done through a range of quantifying methods and techniques, reflecting on its broad utilization as a research strategy across differing academic disciplines. The objective of quantitative research is to develop and employ mathematical models , theories , and hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.
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