The ‘Ice Bucket Challenge’: A case study in viral marketing gold
IPL Social Media Campaign Case Study
Digital marketing case studies show how businesses and brands produce great results with the benefits of digital targeting, media selection and data analytics. Here are a few reasons why companies are moving in this direction. Here are examples of companies large and small, B2C and B2B to help spark great content, creative thinkingand execution at your organization, 12 inspiring digital marketing case studies that prove ROI. Do these digital marketing case studies inspire you? Did they prove ROI to your satisfaction?
John Boyle came to us because he knew he needed to strengthen his campaign with social media, he was polling low because he needed to better reach out to the audience of primary school teachers and principals across the island of Ireland. Where to find them? John had all of his social media accounts set up, with some nice follower numbers, but he needed us to create an election social media campaign to raise this profile on social and to get his key messages out to the voting public. And we had to do that in just 3 weeks! This project was a fun challenge for us because we had a lot to do in very little time.
Do you read social media marketing case studies for inspiration? Mercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA.
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