All the Fairtrade sugar sold by us directly helps farmers in our Southern African operations to help build resilient and thriving communities while fighting climate change. Through the Fairtrade global certification programme which helps ensure farmers have access to better working conditions and fairer prices for their goods, Illovo Sugar Africa is helping to grow a sustainable future for our communities and the environment. In Malawi, for the Kasinthula and Phata Fairtrade sugar cooperatives which Illovo Sugar Africa has supported since , this money is directly invested into local projects that create change where it matters most. In Malawi, farmers are experiencing the effects of climate change first-hand, with intense droughts and flooding affecting their crops and putting their livelihoods at risk. Healthy forests have a major role to play in reducing the effects of this change, but widespread deforestation threatens this impact. Phata and Kasinthula have both invested in tree nurseries and sustainable woodlots, and in January , three thousand seedlings were planted at the Kasinthula Estate tree nursery to encourage healthy forests.
A case study from Fairtrade producers — the cotton industry. While Fairtrade operates for numerous agricultural and food products, including bananas, coffee, and chocolate, in this section we will focus on the cotton industry. As mentioned earlier, Fairtrade is an excellent example of a strategy that aims to address all three pillars of sustainability; economic viability, social equity and environmental protection. Here will focus on two examples; the cotton industry in India and in Cameroon. Furthermore, precise Fairtrade standards have ensured that the cotton industry in India has had lower environmental impact, no genetic modification, and use of no harmful pesticides — all indicative of environmental protection. The Fairtrade Foundation have produced a short film 9 minutes that shows how Fairtrade and the premium is changing lives for cotton farmers in Cameroon.
In early , Nestle is in the midst of a decision: whether or not the Fairtrade mark should be applied on Partners' Blend, a new instant coffee product to be marketed in the growing UK 'ethical' coffee segment. Application of the Fairtrade mark on the Partners Blend product means that Nestle must go against its historical position of not offering minimum guaranteed prices to coffee farmers. As part of their deliberations, Nestle executives must consider their coffee sourcing program at large, their corporate social responsibility framework, Nescafe and corporate Nestle branding, the UK market, and the potential consumer benefit or backlash that could result from releasing such a product. Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review HBR fundamentals on the Organizational Development. Brushing up HBR fundamentals will provide a strong base for investigative reading.
The Fairtrade Foundation has identified five key themes, underpinned by our Theory of Change , where we are working with pioneering businesses to make trade fair. The Fairtrade Standards offer a broad set of principles which we believe are the bedrock of future, more sustainable trade. There are over 1. This will be driven by their assessment of materiality within their sustainability programmes, seeking out where their activities have a significant impact.
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