Even so, it was evident that their brand awareness and platform usage was low amongst the expat community. Surveys have told us that the Time Out reader identifies themselves as an influencer in their social circles. Our straightforward campaign and execution was designed to appeal to audience preferences. There are five content pieces in total that fall under two themes:. Digital Content We created five custom content pieces targeting our Restaurants, Bars and Things to do audience.
Absence of independent credit rating and credit research agencies. Strict regulation of the foreign exchange market with too many restrictions on foreign investment in Indian companies. Lack of information about international developments in the financial sector.
The emergence of collaborative consumption, which has given rise to the sharing economy, is just one example of a new way companies are being challenged to rethink their strategy. Over recent years, platforms like Airbnb and Uber have harnessed digital technology to revolutionize their industries, and now food delivery services have joined in the movement. The company employs people, most of them full-time, who carry out all of the in-house functions including logistics and transporting cooked meals.
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