The microenvironment consists of actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing, intermediaries, customer markets, competitors, and publics. During the introduction and sale of the Toyota Prius, four major sectors of the microenvironment attributed to its success: The company, suppliers, marketing intermediaries, and publics. The Toyota Prius is the most popular gasoline-electric hybrid vehicle in the world. As before, it is a five-door hatchback and is categorized as a midsize model with room for five. Four trim levels are available: Two, Three, Four, and Five.
In what stage of the product life cycle is the Toyota Prius? The Toyota Prius was in the market introduction stage then it matured into the market growth stage. In the Product life cycle there are four different phases.
Responding to disruptive innovation may be one of the greatest challenges managers in established firms face. On the other, experience tells them that disruptions can take years, even decades, to play out. And some that threaten never occur at all.
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